A 20-year Snow Hill Masterplan, which covers the Snow Hill and Colmore areas of the city, was launched by Birmingham City Council and Colmore Business District in early 2015.

It provided a framework to create 10,000 new jobs, over 200,000 sqm of new office space and boost the local economy by
over £600 million each year. The plan also outlined the improvement of transport links such as the redevelopment of Snow Hill station, which includes new commercial buildings replacing its multi-storey car park.

Birmingham’s Professional and Financial Services sector, the largest in the UK outside London, is critical to the city’s economic future. Across the wider region this generates £15 billion annually, with more than 21,000 companies employing some 220,000 people.

The Snow Hill Masterplan adds 4,000 residential units to the area, catering for young professionals looking to move into the city for the career opportunities it offers.

Birmingham, and by extension, Colmore Business District, is centrally based in the UK, bringing 90% of the UK within a four hour travel time. Business and living costs can be as much as 55% lower than London, making Birmingham an efficient and
attractive location to do business. The cultural and leisure options make this District an attractive place to work and invest.

The Snow Hill Masterplan also paints a picture of new landmark developments that will extend Colmore Business District, provide a sustainable supply of high-quality office space complemented by mixed use spaces, creating 24/7 activity and supporting strong business and residential growth across the Masterplan area.

Construction work on Birmingham’s largest single office development, Three Snowhill, is now complete, almost four years after starting on site. Telecoms giant BT announced it is taking 283,000 sqft of the 420,000 sqft building on a 20-year lease, the largest office letting ever in a single building in Birmingham. Up to 4,000 BT staff will move in to the building from
summer this year, following a fit-out programme.

A growing trend in companies relocating parts of their operations from London to Birmingham has made the city the top destination for relocation outside of the UK capital.

Birmingham’s economy is currently worth £24.8 billion and continues to grow, with planned investment of £10 billion over the next 20 years.

The city centre is home to global businesses such as HSBC, Deutsche Bank, Deloitte and PwC and the wider urban area attracts a diverse range of employers – from hundreds of tech- based start-ups to major businesses such as Kraft, Amey and Jaguar Land Rover.

With business booming, Snow Hill Wharf offers you an ideal opportunity to be part of the excitement.

In the last decade alone 108,000 people have relocated to Birmingham. Now with the population predicted to grow to 1.3 million from 1.1 million by 2040, employment in Birmingham is expected to increase by 10% over the next decade. The ONS
predicts 3,145 households will have to be created every year to accommodate this trend, with the present housing pipeline estimated to deliver 2,555.

When online fashion retailer ASOS launched its same day delivery service in Birmingham in 2018, its first ever outside of London, it cited the city’s tech talent as a major motivator.

Silicon Canal is a non-profit organisation creating a major tech pool throughout Birmingham and the West Midlands. It broadcasts that tech talent costs 50% less than in London, whilst tech professionals are attracted to Birmingham for its
greater affordability. Over 6,000 tech companies are registered, and along with the support of Innovation Birmingham, a dedicated campus for the digital and tech community, the industry is beginning to rival the proliferation of financial and professional service providers in the city.

Another contributing factor to Birmingham’s growing tech economy is its ‘sticky’ graduate community; the majority of Birmingham’s graduates choose to remain and work in the city, making it easy for firms to attract top talent.

It's easy to see why Birmingham is the number one city for start-ups outside of London.

By Air: BHX, Birmingham’s International Airport is ever-growing its flight path span, its expansion making it the fastest growing airport in the UK, with major airlines including British Airways, Emirates, Qatar Airways, PIA, Lufthansa and EasyJet.

By Rail: Birmingham has three main stations; New Street, Snow Hill and Moor Street, with Snow Hill being the closest to our development and only a short circa 6 mins walk. The proposed HS2 would put Birmingham at the epicentre of the UK's new high-speed rail network slashing journey times to London down from 1 hr 21 mins to 45 mins.

By Road: Birmingham is served by several major roads such as; the A34 which runs from Manchester to Winchester; the A38 from Mansfield to Bodmin; the A41 from London to Birkenhead; the A45 and A47 from Birmingham, as well as the A4540 'Middleway' ring road and the A4040 Outer Ring road.

By Bus: Local bus services run regularly throughout the City, though Birmingham is set to become the most walkable city in the UK. It is an often quoted fact that the city has more waterways than Venice.

Education is held in high esteem in Birmingham, the city’s Central Library being the largest public library in Europe. As well as five top UK universities, Birmingham has an excellent schooling system, known for its outstanding state comprehensives
and grammar schools.

And like the trend in many other UK towns and cities, having good sought-after schools drives local housing demand as families relocate to ensure they are in the required catchment area.

West Midlands universities educate 160,000 students and produce more than 55,000 graduates each year. Working closely with business and industry, their individual research and innovation specialisms combine to secure the region’s economic future.

Rooted in the West Midlands, their impact is global. Their universities are at the forefront of positive change: improving health, driving transport forward, storing energy, improving construction, advancing manufacturing, enabling entrepreneurs and making people’s lives better.

Each university makes a vital contribution, offering leadership and game-changing innovation in specialist fields. Their universities are researching, designing and building new business opportunities that drive the West Midlands forward.

Birmingham City University’s roots can be traced back to 1843, and for more than one and a half centuries it has driven developments in art, commerce and industry in the West Midlands and beyond.

This impact continues today.

Birmingham City University, produces some of the country’s most employable graduates having established an enviable reputation for providing quality, student- focused education in a professional and friendly environment with state-of-the-art facilities.

As well as world-class educational and employment facilities, you will find it to be a major cultural hub for the region as well as the host for the 2022 Commonwealth Games.

Birmingham is famed for its shopping; malls anchored by big names like Selfridges and Harvey Nichols fused with a booming independent fashion culture.

Its main shopping centres are the Bullring & Grand Central and The Mailbox.

Birmingham is also famous for its arenas, sell out musical and conference venues; the O2 Academy, Arena Birmingham and the International Convention Centre of which Symphony Hall’s nationally famous concert hall, forms part of. Concerts are also regularly performed in across the city’s churches, St Paul’s in the Jewellery Quarter, in particular.

Just a few minutes beyond Snow Hill Station is one of the city’s retail icons, the Great Western Arcade. A magnet for the serious shopper, this wonderful Grade II-Listed Victorian covered arcade is home to 40 eclectic outlets. Whether you need a different hairstyle, a designer outfit or just a delicious coffee, this is the place to visit in any weather.

At Snow Hill Wharf you are close to everything Birmingham has to offer.

From Michelin-starred fine Shops & Leisure dining to local eateries and major entertainment hubs to independent stores, the city is also home to global employers.

Ranked as having the highest quality of life outside London, Birmingham is a young and vibrant city on the rise.

Birmingham’s bustle comes into its own after dark. From swanky champagne bars and tucked-away speakeasies to the many more traditional, welcoming pubs, you can while away an evening here in your own style. Enjoy all-day dining at Fumo, sample a signature cocktail at Ginger’s Bar in Purnell’s Bistro, or simply get away from everything above ground in the subterranean Alchemist bar.

Culture: Cultural devotees are well catered for in Birmingham. There’s a host of prime performing arts venues in the city, including the Birmingham Hippodrome, the O2 Academy and The Symphony Hall, which is not only one of the world’s finest
concert halls and the home of the City of Birmingham Symphony Orchestra but also offers a diverse programme of International jazz, world music, folk, rock, pop and stand-up comedy.